How Do I Sell My Home In This Distressed Marketplace?

(Primer)

In a "Distressed Marketplace" the prevailing result is fearful buyers, pickier buyers and eventually fewer buyers. The remaining few claim that if they can't get a good buy then they'll just say "good bye" for now. Obviously. When is anyone in a position where they just can't wait to pay too much? Subsequently, sellers who are slow to respond to the reality of a distressed marketplace will quickly become overpriced (which means overlooked).

So is that just it? Is price just my cure-all?

Not exactly. The truth is that it depends on what type of seller you are. There are two types of sellers out there right now:

Those who have equity & are selling to harvest that money
Those who owe more on their house than what its worth & are choosing to get a fresh start

1 - If you are in the first bucket, meaning there's equity to harvest, then it becomes a price war - a beauty contest - and a foot race. The goal is to draw from all of our faculty and experience to tap into the market, play into the fact that your home is not distressed, and secure the best buyer out there.

2 - If you are in the second bucket, meaning you owe more on your house than what its worth, then it becomes a little more involved. Ok, a lot more involved. And here is where it is no longer negotiable to just settle for any ol' real estate agent to help you. The sobering truth is that what we are talking about here is what's called a "Short Sale". Short Sales, on average, have about a 10-15% close ratio. Meaning that you have a better chance at making it in Hollywood then selling your home as a "short sale". This is true, unless of course, you have the education and experience to do Short Sale's well. In the 8 years that I have been practicing Real Estate in San Diego County - THE ONLY SELLER'S I'VE HELPED HAVE BEEN SHORT SALES! And, I can thankfully say that out of all the families we have helped get their fresh start - we have only lost home to foreclosure (and in full disclosure, this was the investor's choice to foreclose, not due to a lack of execution by the seller or agent as is typically the case)! Meaning, we are batting almost 1,000% to date. We understand this is an impossible number to hold indefinitely, but it sure does feel good to know: if a family entrusts us with the responsibility of their "Fresh Start", we aren't going to stop until we accomplish what we've set out to do.

Takeaway - The difference between those two Short Sale Success Rates (10-15% national average vs. 95-99% GreenHouse Group average to date) has little to do with us, and everything to do with Practicing Our Winning Formula.

This shouldn't be magic or rocket science. To sell your home right now, it just takes all of that which we got away from in the last market: courage, leadership, skill, awareness, consciousness, experience ... the willingness to always be learning, to be ego-less with the help provided and commitment to get there on time, safely.

If I Could Show You A Simple Way To Accomplish All That, Would You Be Interested?

Here's How You Get From Where You Are To Where You Want To Be

(Actionable Steps)

90-Day Neighborhood Watch Program (Home Value Tracker)

One of the greatest tools I can help you with, right now, is to have your pulse on what the silence of the neighborhood is actually saying (chances are, its screaming really important & valuable info that only your pets can hear) so that we can make more educated decisions with our current positions.

The 90-Day "Neighborhood Watch Program": Borrowing the otherwise familiar neighborhood watch where neighbors got together to police their own streets, The GreenHouse Group's Program puts the value of your home under the spotlight. We track the trend of the ascending, descending or neutral activity which has contributed to the ever-evolving, estimated value of your home in these distressed times. This timely research gives you up to date, real-time data to help influence what your best option is...Right Now. After submitting your form, we'll share a 5-minute phone call 3 times (every 30 days) to see which direction your values are going.

--> Click Here To Submit Your Form <--

Most agents make, what one might consider, the mistake of only using this type of tool for assisting their buyers. But what you'll eventually see as an interested owner is that you'll come to value this type of research just as much, if not more.

This is where we start because these end up being the "baseline numbers" to calculate the intended and unintended consequences of which option is best for you.

(oh and in case you were curious, yea, it's free :)

Schedule an Initial Consultation | "Huddle Up"

What Happens In An "Initial Consultation"?

Kelly D on getting in for your "Huddle Up":

Identify: What Are You After?
Truth: C.O.S.T.C (Cost Of Staying The Course Exercise)
What Are My Best Options Based On My "Truth"?
- Sell with a profit from my equity
- Refinance with the equity I have built up
- Loan Modification
- Short Sale
Foreclosure and its Permanent Consequences
Commit to Your Workable Plan of Action

What is a Short Sale? Get caught up on these resources in preparation for your "Huddle Up":
MDFA (Mortgage Debt Forgiveness Act of 2007)
California Association of REALTORS Taxation Q&A
California Foreclosure Timeline

--> Click Here for the Initial Consultation Website <--

Proceed with Best Option

And what's the coolest part about committing to getting your Best Option accomplished? We have an Easy-Exit Guarantee just to make sure that what makes sense now, continues to making sense tomorrow...and the next day...and the next...

Enough of me talking, here's a sample of what some clients who I have already helped Move On and achieve their Fresh Start say instead (See all other client testimonials under the "Testimonials Tab"):